In the years following the acquisition, NYX scaled its products to reach an even larger consumer base.
However, with that scale came greater complexity in its operations. Delivering the right beauty products to the right customers, with the same high quality, and with the right campaigns at the right retail centers, had become a challenging balancing act.
How could NYX improve its operational efficiencies in order to grow its market share and achieve its aspirational plans to become the preferred makeup beauty brand for Gen Z consumers?
NYX approached us with this challenge.
Binette also wanted to work with someone who could provide personalized, ongoing support for her leaders and teams so that these new ways of working become part of how business is done within the organization. For this reason, NYX selected our organization.
Matt Todd, AVP of HR, said,
Stephanie Cimon, AVP of National Accounts, said:
Lastly, Binette said,